Report based on a case study in Marketing B2B Essay

Report based on a case study in Marketing B2B - Essay Example According to Anderson et al (2012) Strategic thinking is vital but however many companies think that the task of strategy is the responsibility of the executive level. This is not the case. It is only the product managers who are capable of tabling strategies and are the champions of outside-in thinking. They possess an outstanding knowledge about the market and the customer needs along with product uses and applications. Ellis (2010) states that the information on product and market that is compiled by product managers should be followed to help shape and lead strategic thinking in the corporate. Establishing good marketing channels improves the speed of the market expansion of the product and also helps enterprise to attain strategic goals of marketing and at the same time improve enterprise competitiveness. Webster (2007) states that there are fundamentally 4 types of marketing channels Hilti Corporation is a company based in Liechtenstein that produces, manufactures, develops and markets construction products, building maintenance as well as mining industries to professional end users. It focuses much on anchoring systems, fire stops, hammer drills, installation services heavy drill machines, power saws, and electric drills among others. It provides global leading-edge technology to global constructional firms and professionals. Hilti products, systems, channels and services offer creative and innovative solutions with exceptional added value to customers in building and construction maintenance industries. The Hilti product, market and channel management strategies are derived from the Hilti business model as well as the corporate goal and intention of attaining sustainable and profitable growth based on the Hilti corporate strategy, customer, employee and society requirements. According to Webster (2007), within the scope of these strategies, product, market and supply management provides decisive contributions in the available areas of product

Vodafone industry Essay Example | Topics and Well Written Essays - 1000 words

Vodafone industry - Essay Example This paper is an analysis of Vodafone products and services from the past and a comparison with the products and services it offers in the present scenario. Vodafone is a UK based company which started its operations in 1983. It was the start of telecommunication technologies. In the year 1985 Vodafone launched the first National Network in UK. This was first generation technology of the telecommunication sector in which mobiles were installed in cars and used car’s battery as energy sources. Vodafone was one of those who got the first movers advantage in this sector. Vodafone dealt with the challenges of 1G technology with the help of Global System for Mobile Communications (GSM) technology. It was a digital system. It launched its first GSM network in 1991. 2G technology enabled transmission of data along with voice over the mobile network whereas Wireless application protocol (WAP) made internet based services accessible with mobiles. Vodafone Group Plc is operating in more than 39 countries. It has a strong customer base of approximately 155 million customers. It has expanded its services from telecommunications to mobile har dware and internet communications. It has expanded itself with the changing communication requirements of its customers. Its efforts are directed towards meeting all kind personal or official communication needs of its customers. Mobile is always at the heart of what we do, but now we are moving into integrated mobile and PC communication services. We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line). (Vodafone.com, 2007) In the year 2001 it became the first in the world to offer 3G roaming calls to its customers between Japan and Spain. It introduced Short Messaging services in the same year which enabled customers to