Pinnacle Pictures Case Study Example | Topics and Well Written Essays - 3500 words

blossom Pictures - Case Study ExamplePinnacle Pictures has been up to(p) to dominate the regional market on the basis of its job quality and value for money services. With a staff of active fifty people, the company has been able to break even and earn profits with a respectable turnover rate of 5,000,000. Now that the digital photography, personal computer printing, instant photography and transmittal picture/ video transmission on the net has sproutn over the traditional photography, Pinnacle Pictures also feels the need for going digital and an upgrade in technology to retain its customer base as well as to move on more customers. Though there are still patrons of the traditional rolling film type photography and the technique is still very much in use, digital photography is steadily been gaining more intellect and acceptability. Increasing use of smaller versions of digital cameras with personal computers and advanced ways of printing technology has well-nigh necessitate d the requisite changes in the merchandising strategies of the company. In this paper an effort is being made to suggest separate strategies and steps that Pinnacle butt adopt to take on the competitors and increase its market share. A marketing plan for Pinnacle forms an integral part of its broader stock plan implying in words and numbers how, where and to whom Pinnacle proposes to roll the film and photography, outlining the companys approach in attracting potential customers to its printing and development. 2.0 Situation Analysis2.1 Macro environs Film photography appears to be fighting for survival amongst the range of digital technologies that are available as a formidable alternative. So far the company has been able to maintain its profitability with its customer oriented value for money approach. To venture into the digital field with field in such a manner that Pinnacle can take the course gradually without totally abandoning its existing operations. To analyze the fac tors influencing this decision, PEST depth psychology proves to be a very helpful tool.PEST analysis This type of analysis is done analyze the virgin venture, new location, new country or new business. It gives a fair idea about the favorable and inauspicious factors of the business venture that the company intends to go into. Accordingly the company can plan out strategies, take a review of its decision or may prepare itself vigorously to jump into the fray. PEST analysis involves four main factors.Political Under the globalization and liberalization scheme of things, the political factors in frequent have been quite supportive of business ventures. Governments are opening up newer avenues for growth within the country. thus the political environment on the macro level appears very much conducive towards growth in the photographic market. Since the management and top bosses of the company too appear to convinced about the change in attitude and business strategies, therefore th e inner politics too is favorable towards the business.Economic Since the economic prosperity of a nation or state is one the prime concerns of the respective governments. These governments prefer more business activities, so that governments can get more taxes for development of infrastructure and other social welfare schemes. The outcome duties, customs duties, excise and other forms of taxes are being put at bare minimum for the a la mode(p) digital age gadgets and